Top 10 SEO Companies for
Financial Service Businesses

Need help finding a high-quality and trustworthy SEO vendor? We evaluated companies that have expertise in working with Financial Service companies across eight categories and analyzed the data to give you our list of the best Financial Services SEO companies.

Best Financial Services SEO Agencies: Top 10 List

Rank Agency Name Pricing Expertise Editor's Score Location Phone Number
1 HigherVisibility® $100-149/ Hr. Full-Service SEO 100/100 Memphis, TN 888-967-1992
2 Publicis Sapient $200+/ Hr. Enterprise 96/100 Boston, MA 617-621-0200
3 Terakeet $200+/ Hr. Content 95/100 Syracuse, NY 800-655-2724
4 DAC Group $200+ /Hr. Local 94/100 Purchase, NY 914-510-7223
5 Tombras $250+/ Hr. Full-Service SEO 92/100 Knoxville, TN 865-410-7606
6 Merkle $250+ Content 91/100 Columbia, MD 443-542-4000
7 Icrossing $200+/ Hr. Enterprise 90/100 New York, NY 212-649-3900
8 iProspect $150-250/hr. Enterprise 89/100 Boston, MA 617-449-4300
9 JellyFish US $250+/ Hr. National 88/100 Baltimore, MD 443-720-0415
10 Acronym $150-199/ Hr. Audits 87/100 New York, NY 212-691-7051

1

Named Best Full-Service SEO and SEM Agency by Forbes®

HigherVisibility is an award-winning digital marketing agency specializing in SEO, PPC, and web design services. They offer tailored strategies to enhance online visibility and drive customer acquisition for financial institutions. Their data-driven approach ensures measurable results in the competitive financial services sector.


Notable Clients: Ebay, Warner Brothers, HOTWORX, Allied Van Lines
SEO Expertise
  • Full-Service SEO
  • Enterprise
  • National
  • Multi-Unit
  • Local
  • Why they were selected

    HigherVisibility's expertise in digital marketing, particularly within the financial services industry, makes them a strong candidate for institutions seeking to enhance their online presence. Their customized SEO strategies are designed to improve search engine rankings and drive qualified traffic to financial institutions' websites. With a proven track record of success, including notable increases in organic leads and conversions, they demonstrate a clear understanding of the challenges and opportunities within the financial sector. Their emphasis on data-driven decision-making and continuous improvement ensures that their clients remain competitive in the evolving digital landscape.

  • Pros & Cons

    Pros:

    • HigherVisibility offers tailored SEO strategies specifically designed for the financial services industry, ensuring that marketing efforts align with sector-specific needs.

    • The agency has a proven track record of delivering measurable results, such as significant increases in organic traffic and lead generation for financial institutions.

    • Their comprehensive suite of services, including PPC management and website design, provides a holistic approach to digital marketing for financial clients.

    • HigherVisibility emphasizes transparency and superior customer service, fostering strong client relationships.

    Cons:

    • Their premium services may come at a higher cost compared to smaller agencies, which could be a consideration for institutions with limited budgets.

    • The agency’s focus on data-driven strategies may not align with clients seeking more traditional marketing approaches.

2

Delivering Digital Business Transformation

With over 30 years of experience, Publicis Sapient combines industry knowledge with digital expertise to drive transformation in the financial sector. Their SPEED approach enables them to deliver comprehensive solutions that address the unique challenges faced by financial institutions.


Notable Clients: General Electric, Best Buy, Kellogg's
SEO Expertise
  • Enterprise
  • National
  • Audits
  • Technical
  • International
  • Why they were selected

    Publicis Sapient's extensive experience in digital business transformation makes them a valuable partner for financial institutions aiming to modernize their operations. Their SPEED capabilities—Strategy, Product, Experience, Engineering, and Data & AI—enable them to deliver comprehensive solutions tailored to the unique needs of the financial sector. Their recent collaboration with OneSavings Bank to launch a new digital savings platform demonstrates their commitment to driving innovation in banking.

  • Pros & Cons

    Pros:

    • Publicis Sapient’s SPEED approach ensures a holistic transformation strategy, addressing various aspects of a financial institution’s operations.

    • Their extensive network of partners, including leading fintechs and cloud providers, allows them to offer innovative solutions tailored to client needs.

    • Their experience in launching digital platforms, such as the collaboration with OneSavings Bank, demonstrates their capability to deliver impactful solutions.

    • Publicis Sapient’s focus on AI and data analytics enables financial institutions to leverage advanced technologies for improved decision-making.

    Cons:

    • The comprehensive nature of their services may result in higher costs, which could be a consideration for smaller financial institutions.

    • Implementing large-scale digital transformations can be time-consuming, requiring a significant commitment from the client.

    • Their global presence might lead to variability in service quality across different regions.

3

Technology Driven Results

Terakeet is a prominent enterprise SEO company specializing in enhancing online visibility and brand management for financial services organizations. Their data-driven approach focuses on creating tailored SEO strategies that align with the unique needs of banks and financial institutions. By leveraging proprietary technology and deep industry expertise, Terakeet aims to improve search engine rankings and drive qualified organic traffic for their clients.


Notable Clients: Byrdie, MetLife
SEO Expertise
  • Content
  • Technical
  • Audits
  • On-Page
  • Enterprise
  • Why they were selected

    Terakeet has a proven track record of delivering significant results for financial services companies through their advanced SEO strategies. For instance, they increased monthly organic enrollments by 553% within 19 months for a client, demonstrating their ability to drive substantial growth in the financial sector. Their focus on long-term, sustainable SEO solutions provides financial institutions with a competitive edge in the digital landscape.

  • Pros & Cons

    Pros:

    • Terakeet’s expertise in SEO for financial services is evident through their successful case studies, such as increasing monthly organic enrollments by 553% within 19 months for a client.

    • Their data-driven approach ensures that SEO strategies are tailored to the specific needs of financial institutions, leading to more effective outcomes.

    • Terakeet’s proprietary technology provides unique insights into search engine optimization, giving clients a competitive advantage.

    • They focus on long-term, sustainable SEO solutions, which can lead to lasting improvements in search engine rankings and organic traffic.

    Cons:

    • The long-term nature of their SEO strategies may require a significant time investment before substantial results are realized.

    • Their services may be more suitable for larger financial institutions, potentially limiting accessibility for smaller organizations.

    • The specialized focus on SEO may require clients to seek additional services elsewhere for a comprehensive digital marketing strategy.

4

Driving Transformational Outcomes

DAC Group is a digital performance agency specializing in search optimization services tailored for the financial services sector. Their expertise includes technical SEO, content creation, and local SEO strategies designed to enhance online visibility for banks and financial institutions. By leveraging advanced tools like Google Analytics and proprietary platforms such as TransparenSEE, they ensure financial clients achieve improved search engine rankings and increased customer engagement.


Notable Clients: StorageMart, FitLight, Net Jets
SEO Expertise
  • Local
  • Content
  • Multi-Unit
  • Technical
  • Audits
  • Why they were selected

    For financial services firms aiming to improve their search visibility, DAC Group offers a robust suite of SEO solutions. Their services encompass technical SEO enhancements, high-quality content production, and local search optimization, all designed to attract and retain customers in the financial sector. Utilizing proprietary platforms such as TransparenSEE, they efficiently manage and optimize local listing data, ensuring consistency and accuracy across all sites. This integrated approach helps financial institutions connect with their target audience more effectively and achieve sustainable growth.

  • Pros & Cons

    Pros:

    • DAC Group offers tailored SEO strategies specifically designed for the financial services industry, ensuring that marketing efforts align with sector-specific needs.

    • The agency utilizes proprietary technologies, such as TransparenSEE, to manage and optimize local listing data, enhancing local search visibility for financial institutions.

    • Their data-driven approach ensures that SEO strategies are based on actionable insights, leading to more effective outcomes.

    • DAC Group’s comprehensive suite of services allows financial institutions to streamline their digital marketing efforts under one agency.

    Cons:

    • The specialized focus on SEO may require clients to seek additional services elsewhere for a comprehensive digital marketing strategy.

    • Their proprietary technologies may require a learning curve for clients to fully utilize and understand.

    • The agency’s data-driven approach may necessitate a significant time investment in data analysis and strategy development before implementation.

5

Independent Agency Delivering Integrated Solutions

With a data-centric approach, Tombras helps financial institutions create SEO strategies that improve visibility and customer trust. Their expertise spans technical SEO, content marketing, and local search optimization for banks and credit unions. Their work emphasizes compliance, conversion optimization, and audience-first content creation.


Notable Clients: Bush's Best, MorningStar Farms, Ricola
SEO Expertise
  • Full-Service SEO
  • Content
  • National
  • Technical
  • Link Building
  • Why they were selected

    Tombras stands out for its ability to blend technical SEO with creative storytelling to enhance brand authority in the financial sector. They use AI-driven insights to develop content that aligns with consumer search intent, ensuring financial institutions attract and convert the right audience. Their expertise in local SEO makes them particularly effective for banks and credit unions looking to dominate regional markets. With a data-first approach, they optimize SEO campaigns for both engagement and compliance.

  • Pros & Cons

    Pros:

    • Tombras integrates AI-driven search optimization with compliance-focused content strategies tailored for financial institutions.
    • Their expertise in local SEO makes them a great choice for banks and credit unions aiming to improve visibility in regional searches.
    • They emphasize conversion optimization alongside SEO, ensuring financial firms generate high-value leads.
    • Their data-driven approach ensures continuous refinement of search strategies based on user behavior insights.

    Cons:

    • Their focus on AI-powered search analytics may require a learning curve for traditional marketing teams.
    • SEO strategies take time to build, making them less ideal for institutions looking for quick results.
    • Their high-touch, data-intensive approach may not be cost-effective for smaller financial firms.

6

Empowering Growth with Data

Merkle partners with financial institutions to deliver personalized customer experiences at scale, utilizing their extensive knowledge of data and technology. Their services encompass digital transformation, customer relationship management, and performance marketing, all tailored to the financial sector. By focusing on individual customer needs, Merkle helps financial brands build trust and long-term loyalty.


Notable Clients: Siemans, Novo Nordisk, Burger King
SEO Expertise
  • Content
  • On-Page
  • Technical
  • Enterprise
  • Ecommerce
  • Why they were selected

    For financial institutions aiming to thrive in a rapidly changing environment, Merkle offers comprehensive digital marketing solutions tailored to the industry's unique challenges. Their expertise in customer experience management, data analytics, and technology integration ensures that marketing efforts are both effective and compliant with industry regulations. Merkle's strategic approach aligns marketing initiatives with business objectives, resulting in measurable growth and enhanced client engagement.

  • Pros & Cons

    Pros:

    • Merkle’s 20+ years of experience in financial services marketing provides them with deep industry insights, enabling them to craft strategies that resonate with target audiences.

    • Their data-driven approach ensures that marketing campaigns are personalized, enhancing customer engagement and loyalty.

    • Merkle’s expertise in technology integration allows for seamless implementation of advanced marketing solutions, improving operational efficiency.

    • Their focus on compliance ensures that all marketing initiatives adhere to industry regulations, mitigating potential risks.

    Cons:

    • The comprehensive nature of their services may result in higher costs, which could be a consideration for smaller financial institutions.

    • The implementation of data-driven strategies may require significant time and resources, potentially delaying immediate results.

    • Financial institutions with limited digital infrastructure may face challenges in integrating Merkle’s advanced technological solutions.

7

The Power of Digital Evolution

iCrossing partners with financial institutions to transform their digital presence through comprehensive SEO strategies and content optimization. Their expertise in data analytics allows them to identify key opportunities for growth and tailor campaigns accordingly. By focusing on enhancing user experience, iCrossing helps financial brands increase conversions.


Notable Clients: Coca-Cola, LG Electronics, Porsche
SEO Expertise
  • Enterprise
  • National
  • Multi-Unit
  • Technical
  • On-Page
  • Why they were selected

    iCrossing's expertise in SEO and digital strategy makes them a top choice for financial institutions aiming to improve search visibility. Their proprietary audience insights platform allows financial brands to refine their targeting strategies for maximum impact. By integrating technical SEO with content marketing, they create a well-rounded approach that enhances organic rankings while maintaining compliance with industry regulations. Their ability to merge creative marketing with data science ensures that financial firms stay ahead in search competition.

  • Pros & Cons

    Pros:

    • iCrossing’s expertise in technical SEO ensures that financial institutions achieve long-term organic growth through search engine optimization.
    • Their proprietary audience insights platform provides financial brands with precise data for refining customer targeting and engagement.
    • They blend SEO with UX optimization, ensuring search strategies also improve user experience and conversion rates.
    • Their SEO strategies are built with financial industry compliance in mind, reducing regulatory risks.

    Cons:

    • Their data-heavy approach may require financial firms to invest in additional analytics training or support.
    • SEO improvements take time to develop, making their strategies less suitable for businesses looking for quick wins.
    • They focus heavily on SEO and organic search, meaning financial brands may need additional providers for broader digital marketing efforts.

8

End-to-End Excellence

iProspect’s financial services team helps banks and financial firms implement scalable SEO strategies that improve rankings and organic lead generation. Their expertise includes voice search optimization, local SEO, and technical enhancements. Their ability to integrate search optimization with paid media makes them a versatile partner.


Notable Clients: Avis, Delta, GlaxoSmithKline
SEO Expertise
  • Enterprise
  • International
  • Audits
  • Technical
  • Content
  • Why they were selected

    For financial firms looking for a future-proof SEO strategy, iProspect delivers AI-driven search solutions that evolve with changing algorithms. Their expertise in voice search optimization and structured data ensures that banks and financial services firms maintain strong rankings in competitive search queries. Their ability to integrate local and international SEO makes them a strong partner for financial brands looking to expand their reach. By focusing on user intent and search behavior, they ensure that SEO strategies drive meaningful customer engagement.

  • Pros & Cons

    Pros:

    • iProspect integrates AI-driven audience intelligence with SEO strategies to refine customer targeting.
    • Their expertise in predictive analytics ensures that financial brands stay ahead of search algorithm changes.
    • They offer both organic and paid search optimization, providing a holistic approach to digital marketing.
    • Their focus on technical SEO and structured data implementation ensures high visibility for financial services queries.

    Cons:

    • Their data-first approach may require additional investment in analytics tools and expertise.
    • SEO strategies take time to generate results, making them less ideal for financial firms seeking immediate traffic increases.
    • Their services may be more expensive than smaller boutique SEO agencies.

9

Helping Ambitious Brands Thrive

Jellyfish's SEO services for financial services clients are aimed at enhancing brand visibility and driving qualified leads. Their strategies involve optimizing website content, improving technical SEO elements, and leveraging data analytics to inform decision-making. This integrated approach ensures that financial institutions can achieve their marketing objectives and foster long-term customer relationships.


Notable Clients: Gamestop, ADP, Fidelity
SEO Expertise
  • National
  • Audits
  • Content
  • Ecommerce
  • Technical
  • Why they were selected

    Jellyfish's comprehensive SEO services are well-suited for financial institutions aiming to enhance their digital presence. Their expertise in technical SEO, combined with a creative, multi-platform approach, enables them to develop strategies that raise brand awareness and drive customer engagement. By focusing on data-driven insights and tailored content strategies, Jellyfish ensures that financial services clients can achieve sustainable growth and maintain a competitive edge in the digital landscape.

  • Pros & Cons

    Pros:

    • Jellyfish offers comprehensive SEO services tailored specifically for the financial services sector, ensuring strategies align with industry needs.

    • Their data-driven approach allows for informed decision-making and effective strategy development.

    • By integrating technical SEO with creative solutions, they enhance both search engine rankings and user engagement.

    • Their focus on long-term advocacy helps in building sustainable customer relationships.

    Cons:

    • The comprehensive nature of their services may result in higher costs, which could be a consideration for smaller financial institutions.

    • Implementing their data-driven strategies may require significant time and resources before seeing substantial results.

    • Their global presence might lead to less personalized attention for clients seeking a more localized approach.

10

Optimizing Brands, Maximizing Reach.

Acronym is a leading enterprise SEO agency that specializes in search marketing strategies for financial services firms. Their approach combines deep industry knowledge with data-driven insights to enhance search visibility for banks, credit unions, and financial brands. With expertise in technical SEO, paid search, and content strategy, they provide holistic digital marketing solutions.


Notable Clients: Humana, Priceline, Los Angeles Times
SEO Expertise
  • Audits
  • Content
  • National
  • Technical
  • Ecommerce
  • Why they were selected

    Financial firms require specialized SEO strategies that comply with industry regulations while maximizing visibility—Acronym excels in delivering both. Their ability to integrate structured data, conduct technical audits, and optimize content ensures that financial brands rank prominently in competitive search results. With a strong focus on analytics-driven decision-making, they refine search campaigns to deliver high-quality leads. Their experience working with financial institutions allows them to craft customized solutions that align with specific business objectives.

  • Pros & Cons

    Pros:

    • Acronym specializes in financial services SEO, ensuring compliance with industry regulations while improving search rankings.
    • Their enterprise-level approach makes them a strong partner for large banks and financial institutions seeking scalable SEO strategies.
    • They leverage AI-powered search insights and analytics to refine keyword and content strategies for maximum impact.
    • Their expertise in user intent analysis helps financial firms create content that attracts and converts high-value customers.

    Cons:

    • Their services may be less accessible to smaller financial institutions due to their focus on enterprise-level SEO.
    • SEO results require time and consistent effort, making them a long-term investment rather than a quick solution.
    • Their focus on organic search may require additional partnerships for paid media and broader digital marketing strategies.



Why do Financial Services Businesses Need SEO?

There’s no shortage of options when searching for financial services online. With numerous sites to explore, everyone has a fair shot at reaching potential customers. That’s why having excellent SEO is essential for a company in this industry.

If your company’s SEO efforts aren’t up to par, it might mean losing customers to competitors. Here’s everything you need to know about the importance of SEO for financial services companies.

Increased Online Inquiries

SEO can increase searches made on your company’s site. This rise in online inquiries indicates that your competitors might be having trouble attracting new clients. But, if nobody is searching for information about the products or services your company provides, it implies an underserved market you need to address.

Enhances Culture Development

Developing the right content and adopting SEO best practices will set the tone for your company’s content strategy. SEO optimization also attracts publications that write articles about companies like yours, leading to online visibility and increased traffic from news outlets to your website.

Promotes Lead Generation

SEO is about increasing lead generation for the sales team for today’s financial services businesses. Digital components, such as your website, are more likely to be visited online by potential customers. Search engine optimization should drive prospects to your site, creating high-quality leads that you can pass to sales if they’re a good fit.

Increase Organic Traffic

Organic searches are free and enhance your bottom line while conveying the message and information people expect from your brand. If you invest some money in PPC to augment the organic traffic to your site, the combined efforts can substantially increase single-search conversions significantly.

The importance of SEO for financial services companies can’t be overstated. It doesn’t matter how unique your company is if people can’t find you. Even if they can find you, the chance that they will stay on your site or contact your business is slim to none if your site isn’t optimized. It would be best if you took the time to learn about how SEO works and how it can help your company reach more potential customers.

With over 1 billion websites on the internet, you want to make it as easy as possible for potential customers

Search Engine Optimization pricing is about as clear as mud. With SEO in high demand and high supply, it’s hard

Hiring out search engine optimization can be scary. SEO, in general, seems like it’s a magic trick, and there’s so