SmartSites Review

SmartSites is a full-service digital marketing agency founded in 2011 by brothers Alex and Michael Melen in Paramus, New Jersey. The agency specializes in website design, search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, serving clients across various industries, including retail, healthcare, legal, and automotive sectors.

Services Offered by SmartSites

• Website Design and Development: SmartSites creates custom websites tailored to clients’ needs, focusing on user experience, responsive design, and conversion optimization. They work with various platforms, including WordPress, Joomla, Magento, and Shopify, to deliver websites that are both visually appealing and functional.
• Search Engine Optimization (SEO): The agency offers comprehensive SEO services aimed at improving organic search rankings and driving traffic. Their approach includes technical SEO audits, keyword research, content creation, link building, and ongoing performance monitoring to ensure long-term success.
• Pay-Per-Click (PPC) Advertising: SmartSites manages PPC campaigns across platforms like Google Ads and Facebook, utilizing proprietary tools to analyze data and optimize ad spend. Their services encompass campaign setup, keyword research, ad creation, bid management, and performance reporting to maximize return on investment.
• Social Media Marketing: The agency provides social media management services, including profile optimization, content creation, and audience engagement strategies to enhance brand presence across platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Email and SMS Marketing: SmartSites assists clients in developing and executing email and SMS marketing campaigns aimed at lead generation and customer retention. Their services include list building, custom template design, automated workflows, and performance analysis.

Pricing Structure

SmartSites does not publicly disclose fixed pricing for their services, as costs are tailored to the specific needs and scope of each project. However, industry sources provide some insights:

• Website Design: Projects typically range from $10,000 to $49,000, depending on complexity and requirements. The agency’s hourly rate for web design services is approximately $125 per hour.
• Retainer Fees: For ongoing services like SEO and PPC management, retainers start at around $2,000 per month, with variations based on the services provided and client needs.

Pros of Using SmartSites

• Comprehensive Service Offering: SmartSites provides a wide range of digital marketing services, allowing clients to consolidate their marketing efforts with a single agency.
• Experienced Team: Founded by industry professionals with a passion for digital marketing, the agency boasts a team of experts skilled in various aspects of online marketing and web development.
• Positive Client Feedback: SmartSites has garnered numerous positive reviews, with clients praising their professionalism, communication, and results-driven approach. The agency holds a 4.8 out of 5-star rating on G2, based on 218 reviews.
• Recognized Industry Leader: The agency has received multiple awards and recognitions, including being listed on the Inc. 5000 as one of America’s fastest-growing private companies for seven consecutive years.

Cons of Using SmartSites

• Pricing Considerations: Some clients have noted that SmartSites’ services can be on the higher end of the pricing spectrum, which may be a consideration for businesses with limited budgets.
• Communication Challenges: A few clients have mentioned instances where communication could be improved, particularly in managing project expectations and timelines.

Client Testimonials

SmartSites has received positive feedback from various clients across different industries:

• A small business owner remarked, “Julian and his team at SmartSites have been phenomenal! Technical expertise in all areas, great communication, designers, and super flexible.”
• Another client stated, “The project team, led by Ima, is extremely efficient and accommodating. They have a huge team of experts in every realm, so I’m getting the best of the best for each aspect of the project.”

Final Thoughts

SmartSites is a reputable digital marketing agency offering a comprehensive suite of services designed to enhance online presence and drive business growth. Their experienced team and positive client feedback underscore their commitment to delivering quality results. However, potential clients should consider their budget and project requirements to ensure alignment with SmartSites’ offerings.