iCrossing Review

Founded in 1998 by Jeffrey Herzog, iCrossing began as a search engine marketing agency. It has since grown into a full-service digital marketing powerhouse. Headquartered in Scottsdale, Arizona, the company operates under the ownership of Hearst Corporation, which acquired it in 2010. iCrossing’s history is a testament to its adaptability and innovation in the ever-evolving digital landscape.

What Does iCrossing Do? A Look at Their Core Services

iCrossing specializes in creating tailored digital strategies for brands aiming to enhance their online presence. Below are the primary services the agency offers:

Search Engine Optimization (SEO)

iCrossing employs advanced techniques to improve website rankings, boost organic traffic, and optimize on-page and off-page elements.

Paid Search Marketing

The agency designs and manages PPC campaigns aimed at driving targeted traffic and measurable conversions for its clients.

Social Media Marketing

iCrossing develops engagement-focused strategies to build connections with audiences on platforms like Facebook, Instagram, Twitter, and LinkedIn.

Content Marketing

From blogs to videos, iCrossing delivers content designed to attract and retain customers while aligning with SEO and brand strategies.

Web Design and Development

iCrossing’s team creates visually appealing and highly functional websites that prioritize user experience and performance.

Mobile Marketing

The agency focuses on mobile-first strategies to engage users effectively on smartphones and tablets.

Analytics and Data Insights

iCrossing leverages data to track performance, refine strategies, and deliver ROI-driven campaigns.

Digital Media Planning and Buying

Their team identifies the best platforms and strategies for ad placements to maximize campaign efficiency.

Who Works with iCrossing? High-Profile Clients

Over the years, iCrossing has partnered with some of the biggest global brands across industries, including:

• Toyota
• The Coca-Cola Company
• Bank of America
• Mastercard
• The LEGO Group

These partnerships underscore the agency’s ability to manage large-scale campaigns and deliver exceptional results for Fortune 500 companies.

The History and Evolution of iCrossing

iCrossing’s journey began with a focus on search marketing and proprietary analytics. Over time, the agency expanded its capabilities through acquisitions of companies like Spannerworks, Proxicam, and 3GNet. This growth allowed iCrossing to broaden its service offerings and geographic reach. Today, as part of the Hearst Corporation, it operates on a global scale with offices in the Americas, Europe, and Asia-Pacific.

iCrossing’s Unique Strengths and Pros

Comprehensive Digital Marketing Solutions

iCrossing provides end-to-end services, allowing businesses to centralize their digital marketing efforts under one agency.

Global Reach with Local Expertise

With offices in multiple countries, iCrossing can execute campaigns tailored to local markets while maintaining a global perspective.

Hearst Corporation Support

Being part of a media giant like Hearst offers iCrossing unparalleled access to resources and insights in content creation and distribution.

Data-Driven Strategies

The agency emphasizes using analytics to shape strategies and improve campaign outcomes.

Potential Drawbacks of Working with iCrossing

Cost Considerations

As a premium digital marketing agency, iCrossing’s services may be cost-prohibitive for smaller businesses or startups with limited budgets.

Focus on Large Clients

While the agency works with mid-sized companies, its expertise and portfolio suggest a preference for large, well-established brands.

Complex Service Integration

For smaller organizations, integrating iCrossing’s multifaceted offerings may feel overwhelming without an in-house marketing team to manage the collaboration.

iCrossing Pricing: What to Expect

iCrossing does not publicly disclose its pricing structure, which likely varies based on the scope and scale of each project. As a high-end agency, clients should expect to invest significantly in their campaigns. It’s best suited for companies with the resources to pursue comprehensive digital marketing strategies.

What Sets iCrossing Apart from Competitors?

• Integration with Hearst Corporation: This relationship enhances their capabilities in content marketing and media buying.
• Longstanding Industry Expertise: iCrossing has over two decades of experience, making it a veteran in the field.
• Innovation in Real-Time Marketing: The agency’s Live Media Studio demonstrates its commitment to staying ahead of trends in digital and social media.

Conclusion: Is iCrossing the Right Choice for Your Business?

iCrossing is an excellent option for businesses looking for comprehensive, data-driven digital marketing solutions. It is especially well-suited for large corporations and global brands seeking a partner with extensive experience and resources.

However, smaller companies may find its services beyond their budget or needs. For businesses ready to invest in strategic digital growth, iCrossing offers a robust combination of expertise, innovation, and global reach.