Deluxe® Branded Marketing Review

Deluxe® Branded Marketing, a division of Deluxe Corporation, offers a wide range of marketing services designed to help businesses build their brand presence and connect with customers effectively. With a history dating back over a century, Deluxe has evolved from a check printing company into a comprehensive provider of branding, marketing, and financial services. This review will explore Deluxe Branded Marketing’s history, services, pricing, pros and cons, and client experiences to help businesses determine if they are the right partner for their marketing needs.

Company Overview

Founded in 1915, Deluxe Corporation started as a check printing company and has since grown into a diversified business solutions provider. The company now offers a broad array of services, including marketing, branding, promotional products, and digital marketing solutions through its Deluxe Branded Marketing division.

With a strong focus on helping small to medium-sized businesses (SMBs), Deluxe provides end-to-end marketing solutions to enhance brand visibility and drive customer engagement. Their solutions cater to various industries, including real estate, retail, finance, and healthcare.

Services Offered by Deluxe Branded Marketing

Deluxe Branded Marketing provides a wide range of services designed to help businesses establish a strong brand identity and reach their target audience effectively. Some of their key offerings include:

1. Brand Development

• Logo design and brand identity packages
• Business cards, stationery, and signage
• Custom promotional products

2. Digital Marketing Services

• Website design and development
• Search engine optimization (SEO)
• Social media management
• Email marketing campaigns

3. Print Marketing Solutions

• Direct mail campaigns
• Flyers, brochures, and catalogs
• Postcards and promotional mailers

4. Promotional Products & Apparel

• Custom-branded clothing
• Giveaways and corporate gifts
• Event marketing materials

5. Real Estate Marketing

• Property brochures and signage
• Agent branding packages
• Digital listings and social media advertising

Pros and Cons of Using Deluxe

Pros

1. Comprehensive Service Offerings:
   • Deluxe provides a wide range of marketing services under one roof, making it convenient for businesses to fulfill their branding and promotional needs.
2. Industry Expertise:
   • With decades of experience, Deluxe has developed a deep understanding of various industries, especially real estate and small businesses.
3. Customizable Solutions:
   • Their marketing packages can be tailored to fit the unique needs of each business, offering flexibility and scalability.
4. Strong Customer Support:
   • Deluxe is known for its responsive customer service team, providing guidance and support throughout the marketing process.
5. Proven Track Record:
   • A long-standing history of working with well-known brands and small businesses alike, offering credibility and reliability.

Cons

1. Pricing Transparency Issues:
   • Deluxe does not publicly disclose detailed pricing for many of its services, which can make budgeting challenging for businesses.
2. Potentially High Costs for Small Businesses:
   • While Deluxe offers comprehensive services, the cost may be prohibitive for smaller businesses with limited marketing budgets.
3. Customization Limitations:
   • Some businesses may find the pre-packaged solutions less customizable to meet highly specific needs.

Pricing Structure

Deluxe Branded Marketing offers customized pricing based on the specific needs of a business. While exact pricing information is not readily available, businesses can expect to pay:

• Digital Marketing Packages: Starting from approximately $1,500 per month for a full-service marketing plan.
• Print Materials and Promotional Products: Pricing varies based on order volume and customization requirements.
• Website Design Services: Costs can range from a few hundred dollars for basic templates to several thousand for custom solutions.

For an accurate quote, businesses need to contact Deluxe directly for a consultation.

Notable Clients

Deluxe Branded Marketing has served a wide range of businesses across different industries. Some of their notable clients include:

• Real estate agencies leveraging their property marketing services
• Financial institutions using their branding and promotional solutions
• Small businesses seeking digital marketing and local advertising services

Customer Reviews and Reputation

Deluxe Branded Marketing has received mixed reviews from customers. Some businesses praise their comprehensive service offerings and professional design capabilities, while others cite issues with pricing transparency and occasional delays in project completion.

Positive Feedback Highlights:

• High-quality marketing materials and design services
• Helpful customer service representatives
• Effective branding solutions that enhance business visibility

Areas for Improvement:

• Clarity on pricing structures
• Faster turnaround times for custom projects
• More flexible contract terms

Final Thoughts

Deluxe Branded Marketing is a reputable marketing service provider with a comprehensive range of solutions tailored to small and medium-sized businesses. Their extensive experience, diverse service offerings, and commitment to quality make them a strong contender for businesses looking to enhance their brand presence.

However, potential clients should be aware of pricing considerations and ensure that Deluxe’s offerings align with their specific marketing goals and budget constraints. For businesses looking for an all-in-one marketing partner, Deluxe Branded Marketing presents a viable and reliable option.