Comparison of the
Best SEO Companies

Need help finding a reliable SEO partner? Get curated results from our propriety ranking methodology, and connect with the agency that best meets your needs.

Best SEO Companies: February 2025

1

Named Best Full-Service SEO and SEM Agency by Forbes®

HigherVisibility, with expertise in SEO and paid media, delivers unparalleled search marketing services to both enterprise-level companies and SMBs. They are a 5-time SEO agency of the year winner, recognized by Search Engine Land and U.S. Search Awards.


Notable Clients:  Ebay, Warner Brothers, HOTWORX, Allied Van Lines
SEO Expertise
  • Full-Service SEO
  • Enterprise
  • National
  • Multi-Unit
  • Local
  • Why they were selected

    HigherVisibility stands out due to its comprehensive and data-driven approach to digital marketing, with a particular focus on lead generation. Their expertise in organic search, content strategy, and link building helps businesses effectively capture their target audience and drive qualified traffic. By prioritizing transparency and offering clear performance metrics, they ensure continuous optimization and measurable growth in conversions. Their commitment to staying ahead of industry trends makes them a trusted partner for businesses seeking sustainable online visibility and increased lead flow.

  • Pros & Cons

    Pros:

    • Comprehensive approach to digital marketing with strong expertise in lead generation.
    • Tailored organic search strategies and effective content marketing campaigns.
    • Transparent reporting and data-driven insights for continuous campaign optimization.
    • Consistent results in improving online visibility and conversion rates.

     

    Cons:

    • Strategy development can extend onboarding timeframes.
    • Not suited for businesses with very niche needs.

2

Empowering Growth with Data

Merkle is a global data-driven performance marketing agency known for its expertise in personalized customer experiences. Leveraging cutting-edge technology and analytics, Merkle delivers tailored SEO, digital media, and CRM solutions, driving growth for leading brands as a part of Dentsu.


Notable Clients:  Siemans, Novo Nordisk, Burger King
SEO Expertise
  • Content
  • On-Page
  • Technical
  • Enterprise
  • Ecommerce
  • Why they were selected

    Merkle stands out for its comprehensive approach to digital marketing, seamlessly integrating data analytics, content strategy, and technical optimization to enhance online visibility. Their tailored solutions leverage the latest SEO best practices, ensuring clients achieve sustainable growth and improved search rankings. With a focus on user experience and conversion rate optimization, Merkle effectively bridges the gap between attracting traffic and driving meaningful engagement. Their expertise in leveraging algorithm updates and market trends allows for adaptive strategies that keep clients ahead in a competitive landscape. By prioritizing measurable results and transparent reporting, Merkle provides clients with clear insights into their digital performance, making them a reliable partner in achieving long-term online success.

  • Pros & Cons

    Pros:

    • Comprehensive data-driven strategies enhancing SEO performance.
    • Robust analytics tools for tracking and optimizing digital campaigns.
    • Expertise in multi-channel marketing integration for cohesive brand presence.
    • Scalable solutions adaptable to various business sizes and industry needs.

     

    Cons:

    • Premium pricing may be prohibitive for smaller businesses.
    • Implementation complexity requires specialized knowledge and resources.
    • Limited flexibility in service customization for niche market requirements.

3

Harnessing Insights for Growth.

Seer Interactive excels in leveraging analytics to create data-driven digital strategies, delivering impactful results across SEO, PPC, and content marketing.


Notable Clients:  Revzilla, Drexel Online, Wisdom Tree
SEO Expertise
  • Technical
  • Audits
  • National
  • On-Page
  • Full-Service SEO
  • Why they were selected

    Seer Interactive stands out for its commitment to integrating data insights into every facet of digital marketing. Their expertise spans from search optimization to paid advertising, creating well-rounded strategies that drive measurable performance. Seer’s tailored solutions and innovative use of analytics tools make them a trusted partner for businesses seeking sustainable digital growth.

  • Pros & Cons

    Pros:

    • Robust analytics tools enhancing the precision of digital strategies.
    • Strong emphasis on cross-channel collaboration for cohesive results.
    • Exceptional expertise in leveraging audience insights to drive campaigns.
    • Services adaptable to both small-scale and enterprise-level businesses.

    Cons:

    • Premium pricing structure may deter budget-conscious clients.
    • Steeper learning curve for businesses new to advanced analytics.
    • May require longer timelines for comprehensive implementation.

4

Optimizing Brands, Maximizing Reach.

Acronym is a pioneering digital marketing agency, specializing in SEO, PPC, and analytics. Known for its data-driven approach and innovative strategies, it helps global brands achieve measurable growth by turning insights into action. Acronym is committed to delivering performance and value.


Notable Clients:  Humana, Priceline, Los Angeles Times
SEO Expertise
  • Audits
  • Content
  • National
  • Technical
  • Ecommerce
  • Why they were selected

    Known for its strategic precision, Acronym excels in creating impactful marketing solutions. Their team combines in-depth market research with advanced analytics to optimize campaign performance. The agency’s integrated approach ensures brand consistency and effective audience targeting across platforms. With a focus on achieving measurable growth, Acronym remains a reliable choice for organizations navigating today’s competitive digital landscape.

  • Pros & Cons

    Pros:

    • Robust data-driven methodologies for effective campaign optimization.
    • Deep experience in crafting multi-channel marketing strategies.
    • Track record of delivering measurable ROI across industries.
    • Scalable tools and solutions adaptable for various market needs.

     

    Cons:

    • Higher pricing tiers may deter smaller businesses.
    • Long setup times for complex strategy implementations.
    • Limited flexibility for one-off or highly specialized campaigns.

     

5

Helping Ambitious Brands Thrive

Jellyfish, a global digital marketing agency, excels in creating digital strategies that propel brands forward. Specializing in SEO, PPC, social media, and analytics, Jellyfish combines creativity with data insights to deliver impactful results and drive digital transformation for its clients.


Notable Clients:  Gamestop, ADP, Fidelity
SEO Expertise
  • National
  • Audits
  • Content
  • Ecommerce
  • Technical
  • Why they were selected

    Jellyfish US was selected for its ability to deliver scalable digital marketing solutions through a unique blend of creativity and technical expertise. They focus on aligning marketing strategies with client goals, whether through advanced SEO techniques or managing high-performance paid media campaigns. Their commitment to transparency, innovation, and result-oriented processes ensures consistent performance across industries. With a proven ability to adapt to changing trends, they help businesses navigate the complexities of the digital landscape effectively.

  • Pros & Cons

    Pros:

    • Combines SEO, PPC, and analytics seamlessly to drive measurable growth for clients.
    • Regular updates on digital trends ensure fresh, innovative strategies.
    • Focus on ROI aligns services with business objectives for maximum efficiency.
    • Dedicated account managers offer personalized service to meet client needs.

     

    Cons:

    • High costs can deter businesses with limited marketing budgets.
    • Expertise primarily caters to tech, e-commerce, and similar industries.
    • Tailored campaign development may lead to variable turnaround times.

     

6

The Power of Digital Evolution

iCrossing, a global digital marketing leader owned by Hearst, excels in SEO, paid media, and content strategy. With a focus on delivering personalized experiences and measurable results, iCrossing combines innovation and data to drive growth for world-renowned brands.


Notable Clients:  Coca-Cola, LG Electronics, Porsche
SEO Expertise
  • Enterprise
  • National
  • Multi-Unit
  • Technical
  • On-Page
  • Why they were selected

    iCrossing's unique position as a digital marketing agency owned by Hearst provides them with unparalleled access to rich data, quality content, and editorial expertise. This affiliation enhances their ability to create personalized solutions that drive measurable outcomes for clients. Their services encompass business solutions, transformation strategy, digital media, and SEO, all designed to amplify client messages and performance through increased traffic and conversions. With over 25 years of experience and recognition as a notable vendor in Forrester's reports, iCrossing's dedication to delivering end-to-end services that integrate marketing and technology makes them a top choice for brands seeking to accelerate their digital transformation.

  • Pros & Cons

    Pros:

    • Expertise in data analytics and consumer insights drives growth strategies.
    • Experience in designing data-driven, scalable brand ecosystems.
    • Strong focus on eliminating silos and enhancing customer journeys.
    • Recognized as a notable vendor in Forrester’s reports.

     

    Cons:

    • Global operations may result in communication challenges across time zones.
    • Broad service offerings might lead to diluted specialization in niche areas.
    • Affiliation with Hearst could influence content strategies towards media-centric approaches.

7

Digital Marketing that Drives Revenue®

WebFX, a top digital marketing agency, specializes in results-driven SEO, PPC, and content marketing. With a focus on ROI, WebFX leverages innovative technology and deep analytics to boost online visibility and revenue for businesses of all sizes, making it a leader in digital success.


Notable Clients:  Cleveland Brothers, Ocean City New Jersey, Sharrett's
SEO Expertise
  • Local
  • Content
  • On-Page
  • YouTube
  • Full-Service SEO
  • Why they were selected

    WebFX's expertise in digital marketing is evident through their tailored strategies that align with clients' unique goals. Their services encompass a wide range of digital marketing solutions, all designed to drive revenue and growth. The use of advanced technology, such as MarketingCloudFX, allows clients to monitor and analyze their marketing efforts effectively, leading to informed decision-making and improved performance. With a history of generating substantial revenue and leads for clients, WebFX showcases a consistent ability to deliver impactful results. Their dedication to understanding industry dynamics and client needs positions them as a top choice for businesses aiming to strengthen their digital marketing efforts.

  • Pros & Cons

    Pros:

    • Demonstrated success in driving significant revenue and leads for clients.
    • Utilization of advanced technology enhances data-driven decision-making.
    • Experienced team with a deep understanding of various industries.
    • Focus on metrics that matter, like leads and revenue, ensures alignment with business objectives.

     

    Cons:

    • Higher pricing may not be suitable for startups or very small businesses.
    • Comprehensive approach might not align with companies seeking only niche services.
    • Potential for less personalized service due to a large number of clients.

8

Elevate Your Digital Presence

Bruce Clay Inc. is a pioneer in digital marketing, known for its expertise in SEO, PPC, and content strategy. With a focus on delivering sustainable growth and competitive advantage, Bruce Clay utilizes cutting-edge techniques and tools to enhance clients' online presence and performance.


Notable Clients:  Ceasars, Target, Victoria's Secret
SEO Expertise
  • Technical
  • Audits
  • Content
  • Link Building
  • Full-Service SEO
  • Why they were selected

    Established in 1996, Bruce Clay Inc. has consistently delivered expert digital marketing solutions, focusing on SEO, PPC management, content creation, and social media marketing. Their proprietary tools and training programs reflect a deep understanding of search engine algorithms and user behavior. With a global presence and a track record of success across various industries, Bruce Clay Inc. remains a top choice for businesses aiming to enhance their online performance.

  • Pros & Cons

    Pros:

    • Pioneered ethical SEO practices, ensuring sustainable results.
    • Team members average over ten years of experience in digital marketing.
    • Provides tailored strategies to enhance online visibility and engagement.
    • Recognized as a trusted partner for businesses worldwide.

     

    Cons:

    • Long-standing industry presence may lead to traditional approaches.
    • Global operations could result in varying service quality across regions.
    • Extensive service offerings may not align with niche market needs.

9

Victorious in Partnership, Victorious in Results.

Victorious stands out as an SEO agency dedicated to transparent and data-driven methodologies. With a focus on organic growth and strategic SEO campaigns, they deliver bespoke solutions that result in increased visibility and ROI for their clients.


Notable Clients:  Exceptional Villas, Felix Gray
SEO Expertise
  • Full-Service SEO
  • Content
  • Link Building
  • Audits
  • Technical
  • Why they were selected

    With a strong focus on measurable outcomes, Victorious combines advanced tools and analytics to craft effective SEO campaigns. Their attention to detail in keyword strategy, content optimization, and backlink management fosters improved organic rankings and sustained traffic growth. Their emphasis on education and collaboration ensures clients understand the “why” behind every decision, making them a trusted partner for long-term digital success.

  • Pros & Cons

    Pros:

    • Data-driven strategies to optimize rankings and increase organic traffic.
    • Clear, actionable insights provided through performance tracking.
    • Scalable solutions suitable for businesses of various sizes.
    • Strong expertise in keyword research and competitive analysis.

     

    Cons:

    • Limited emphasis on paid media or integrated marketing approaches.
    • Longer time frames required to see substantial organic results.
    • Service packages may exceed smaller budgets.

10

A Data-First Digital Agency

Specializing in online reputation management, SEO, and creative content marketing, Go Fish Digital is known for innovative strategies that address complex digital challenges, helping brands improve their online presence and engage effectively with their audience.


Notable Clients:  Hyatt, Geico, Moosejaw
SEO Expertise
  • Full-Service SEO
  • Technical
  • Content
  • On-Page
  • Enterprise
  • Why they were selected

    Go Fish Digital has earned recognition for their comprehensive approach to digital marketing. Their proficiency in managing online reputations and implementing tailored SEO strategies enables businesses to effectively engage their audiences. Leveraging analytics and insights, they create campaigns that drive both visibility and long-term success. By focusing on innovative solutions and client collaboration, they consistently deliver results in the ever-evolving digital landscape.

  • Pros & Cons

    Pros:

    • Experienced in managing and mitigating online reputation crises.
    • Uses cutting-edge tools for advanced keyword research and competitor analysis.
    • Offers detailed reporting and insights for campaign tracking.
    • Strong content marketing expertise complements technical SEO efforts.

    Cons:

    • Services may prioritize larger organizations over smaller enterprises.
    • Not ideal for businesses seeking short-term campaign boosts.
    • Complex strategies may demand significant client involvement.

Search Engine Optimization Rankings

Our SEO company rankings are derived from a proprietary score that we calculate based on a variety of data points. We do not publicly share the weight that we give to each data point as to not allow SEO companies the chance to manipulate our rankings. We do however share what data points we use to calculate our scores. 

SEO Company Rating Services

We analyze 3 different SEO company rating services and assign a score to each company.

On-Page Quality Score

We analyze the quality of the on-page work that an SEO agency has done for their own website.

Backlink Quality Score

We analyze the quality of the backlinks of each SEO firm.

Company Rankings

We take into consideration where a company ranks for the keywords that they are targeting.

Media Mentions

We take into account media mentions as a way to gauge the quality of the SEO company.

Quality of Client List

We look at the companies that have placed trust into each firm.

Mystery Shopping

We contact each firm to learn about pricing, responsiveness, and to gauge friendliness of company representatives.

Contribution to the SEO Community

To determine how knowledgeable a company really is, we look at what they are contributing via blogs, social, conferences.

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